One of the verses in a song which stuck to my mind in my teenage years was “lose your dreams and you will lose your mind” by the Rolling Stones (Ruby Tuesday). And although I’ve often risked losing my mind as I grew up, I’ve never lost my dreams. Dreaming about cars is what I do from the moment I open my eyes in the morning, till I put myself to sleep at night browsing classifieds. I sometimes make it a challenge to find all the cars of a particular model for sale in the world at one given time. It is always an exercise in futility. But the beauty of dreaming is that there doesn’t need to be a result. The process is not rational. There are infinite means but vary rarely, if ever, an end. Dreams are so personal. And today, my brief was to write an article about my dream car, without financial constraints. I have been given a license to spend an imaginary unlimited budget, a license to ‘go crazy’.
A few days ago I was lucky enough to drive a Porsche 911 (2011 Gen 2 997 Carrera S PDK) for the very first time. I won’t be getting used to the smell, the feel or the sound… it was a stolen kiss with a beautiful girl I’ve publicly had a crush on for ages…
And the emotions are just as hard to describe.
While browsing early reviews of the new Porsche Macan, which is expected to be delivered to its first customers around April 2014, I came across the official unveiling of the car by Porsche on YouTube. The event took place at the LA Auto Show earlier this year. And it had me hooked for a full twenty-seven minutes. Not particularly due to my interest in the first launch of an ‘entirely-new’ car in the Porsche family but more because the presentation was, among others, an exercise in brand promotion as opposed to a product launch, a camouflaged apology for not producing a sports car, and a presentation that evoked memories of presentations of suits, handbags and expensive watches more than it did of cars. Porsche has come a long way.