GWM, Chery, Jaecoo and Geely: Accessory Basics for New Owners
CarMoods TeamIf you've bought a GWM Tank, a Chery Tiggo, a Jaecoo or a Geely in the last year or two, you've probably noticed the accessory wall at your local parts shop doesn't have much for you. These brands have gone from a standing start to a serious share of new-car sales in Australia in a remarkably short time, and the generic aftermarket is still catching up. The good news is the specialist end of the market has caught up faster than most owners realise: model-specific steering wheel covers, key cases, screen protectors and comfort accessories now exist for these cars, not just universal-fit guesses that sit crooked on a dash they were never measured for. The trick is knowing exactly which brand and sub-brand you're shopping for, because getting that wrong is the single biggest reason an accessory arrives and doesn't fit. Carmoods' GWM, Chery and Geely collections cover all four brands below.
Why These Brands Trip Owners Up
Part of the confusion is structural. Chery Group doesn't just sell cars badged Chery — it also owns Jaecoo (the J5, J7 and J8 SUVs), Omoda (the C5 and C9) and Exeed, each marketed in Australia as its own distinct brand with its own dealer network. GWM does something similar on a smaller scale, selling Haval SUVs and Tank off-roaders under names that read as separate marques even though they share a parent company and, often, a parts bin. Geely sits slightly apart, but even it has a premium EV sibling in ZEEKR that uses different fittings again.
For accessory shopping, this matters more than it sounds. A key fob for a Jaecoo J7 is a different shape to one for a Chery Tiggo, even though both come from the same manufacturer. Steering wheel diameters and rim profiles vary between a Tank 300's off-road-oriented wheel and a Haval H6's more conventional one. Searching "GWM accessories" and expecting it to cover a Tank, or searching "Chery" and expecting it to cover a Jaecoo, is the fastest way to end up with something that doesn't seat properly. Always check the specific model and year range listed on the product, not just the parent brand name.
GWM and Tank: Built for Touring and Family Use
GWM's Australian range leans hard into practicality — the Haval SUVs are family-oriented, and the Tank sub-brand is positioned as a genuine off-roader with the touring buyer in mind. Accessory priorities follow that lead: grip and comfort for long stretches of driving, and protection for a cabin that's going to see kids, pets and gear rather than being garaged and babied.
GWM Tank Carbon Fibre Steering Wheel Cover
A wheel cover matters more on a Tank than it does on most cars, since off-road driving means more hand movement over corrugated and unsealed roads, and a slick factory wheel gets tiring fast. Beyond the wheel, the accessories that make the most day-to-day difference are the small, unglamorous ones: somewhere secure to put keys and sunglasses, and something to stop rear doors chipping paint on tight servo bays or narrow driveways.
Haval Carbon Fibre Leather Wheel Cover
GWM Tank Neck Pillow & Lumbar Support
Great Wall Haval Alloy Key Case Cover
GWM Tank Door Anti-Collision Pad
GWM's new model rollout in Australia is moving quickly, with the Tank 500's diesel line-up recently expanded — worth a look if you're weighing up which Tank variant to buy before working out accessories. See our GWM Tank 500 diesel accessory guide for model-specific picks.
Chery's Many Faces: Chery, Jaecoo, Omoda and Exeed
This is where most of the confusion happens. Chery, Jaecoo, Omoda and Exeed are four separate showroom identities built from one manufacturer, and each has its own model naming, key fob shape and interior trim details. A Jaecoo J7 and a Chery Tiggo 8 share underlying engineering but look and fit completely differently when it comes to accessories — a key case designed for one won't sit flush on the other's fob.
The Jaecoo range in particular has expanded fast in Australia across the J5, J6, J7 and J8, each with its own centre screen size and dashboard layout, so screen protectors and trim pieces are usually sold per-model rather than as a one-size-fits-all Jaecoo product. If you're new to the badge, our guide to the Jaecoo J8 SHS and the Jaecoo J5 both go deeper on model-specific picks.
Jaecoo J7/J8 Trunk Organiser Box
Screen protectors, key covers and comfort accessories are where a bit of care pays off, since these are the items most tightly matched to a specific dashboard or fob shape.
Jaecoo J5 EV Navigation Screen Protector
Jaecoo J5/J7 Leather Key Fob Cover
Key Case — Jaecoo, Tiggo & Omoda
Neck Pillow — Omoda, Jaecoo & Tiggo
Chery's own ute, the Stockman, adds a diesel plug-in hybrid tray-back into the mix — a genuinely different accessory category again, covered in our Chery Stockman accessory guide. For the passenger-car range, a carbon-fibre wheel cover remains one of the highest-impact single upgrades, especially on the sportier Exeed-badged models.
Chery Exeed Carbon Fibre Suede Wheel Cover
Geely and the Badges Underneath It
Geely is a little more straightforward on the surface — it sells under its own name in Australia rather than splitting into multiple showroom brands the way Chery does. But it's worth knowing Geely also owns ZEEKR, a premium EV line with its own fitment quirks, plus a growing plug-in hybrid range that's landing across the next year. If you're shopping for a newer, budget-focused model, our Geely EX2 accessory guide covers what's worth prioritising on arrival.
Geely Carbon Fibre Suede Wheel Cover
Geely Headrest & Lumbar Support Pillow
ZEEKR Zinc Alloy Leather Key Cover
Geely EX5/Galaxy E5 Wind Blade
Accessories That Work Across All Four Brands
Not everything needs to be brand-matched. One genuinely universal item worth understanding if you've bought any of these EVs or plug-in hybrids is a V2L (vehicle-to-load) discharge adapter. V2L lets the car's battery power external equipment — camping gear, tools, even another EV in an emergency — through the charge port. The detail that trips people up is socket type: Australian devices need an AU-standard socket adapter, while equipment bought overseas or designed for the European market needs a EU-socket version, and the two aren't interchangeable. Both are typically rated around 16A, with the EU version usually specified to roughly 3.5kW of continuous output.
V2L Adapter — AU Socket, 16A
V2L Adapter — EU Socket, 16A
Seat Belt Extender — Jaecoo J7/J8
Jaecoo/Tiggo Interior Detail Brush
What to Check Before You Buy
A few habits save most of the fitment headaches with these brands. First, search by the exact sub-brand and model, not the parent company — "Jaecoo J7" rather than just "Chery", and "Tank 500" rather than just "GWM". Second, check the model year range listed against your build date, since these manufacturers update interiors and screen sizes more often than older, more established brands, and a screen protector sized for a 2023 model won't necessarily suit a 2025 update. Third, if you're fitting a steering wheel cover, measure across the rim rather than trusting the diameter printed in the owner's manual — factory wheels vary slightly between trim levels even on the same model. Finally, because most of these cars are right-hand-drive versions of designs developed for left-hand-drive home markets, double-check that any electronics-based accessory, like a screen protector with cutouts for buttons, is listed specifically for the Australian-delivered RHD version.
None of this is difficult once you know to look for it — it just means resisting the urge to buy the first "universal fit" option that comes up in search results.
Frequently Asked Questions
1. Are Jaecoo, Omoda and Exeed the same as Chery?
They're all part of Chery Group, sharing engineering and manufacturing, but each is sold in Australia as its own distinct brand with different model names, key fob shapes and interior details. Accessories are rarely interchangeable between them, so always shop by the specific sub-brand.
2. Does a GWM accessory fit a Tank or a Haval?
Not automatically. GWM, Haval and Tank share a parent company but have different steering wheel profiles, key fobs and cabin layouts, so check the exact model listed on the product rather than assuming anything labelled "GWM" will fit.
3. What is a V2L adapter and do I need one?
V2L, or vehicle-to-load, lets certain EVs and plug-in hybrids discharge power from the battery to run external equipment through the charge port. It's genuinely useful for camping or tools, but only worth buying if your specific model supports V2L and you match the adapter's socket type to what you're plugging in.
4. Why do screen protectors vary so much between model years on the same car?
These brands update touchscreen sizes and dashboard layouts more frequently than longer-established manufacturers, so a protector cut for an earlier model year often won't align with a later facelift's screen. Always match the protector to your build year, not just the model name.
5. Is it worth buying a steering wheel cover for an off-roader like the Tank?
Yes, arguably more than for a typical passenger car. Off-road and touring driving involves more constant hand movement over rough surfaces, and a slick factory wheel gets tiring and slippery faster than it would on sealed suburban roads.
Between GWM, Chery's family of badges and Geely, Australian buyers now have a genuinely wide range of Chinese-market cars to choose from, and the accessory options are finally starting to match that range model for model rather than brand for brand. Take the extra minute to confirm your exact sub-brand and build year before you buy, and the fit issues that used to be common with these cars mostly disappear. Browse the full GWM, Chery and Geely collections to find accessories matched to your exact model.
